If you want your product to stand out, having images on your labels is a no-brainer. However, choosing the right printing company is necessary for your business to grow.
There are many companies out there vying for your business. Read on to learn what key elements you should consider when choosing a printing company to partner with.
A company’s reputation can speak volumes about the quality of work. It helps indicate integrity and honesty to potential consumers. If a company has a history of producing high-quality labels, it is likely to meet your expectations. Review online reviews from previous customers to get a sense of a company’s reputation.
Quality of the Product
You’ll want to ensure the labels are printed with attention to detail on high-quality materials. You want to look for a printing company that offers proofs to allow for adjustments. Quality is more important than quantity. Consumers expect high resolution on printed labels. It isn’t worth losing potential sales because of poor quality control. The presentation of a product is a critical factor in growing brand awareness. Many products are sold solely based on the label.
The time to complete an order can be urgent, depending on your needs. You can request an estimate of delivery time based on different volumes of labels and printing techniques. Ask if they can provide rush orders and what additional fees they may cost.
Price will undoubtedly be a key factor when selecting a label printing company. Compare the costs between prospective companies, as it is the primary factor that affects your bottom line. Don’t be reluctant to shop around. Finding the best label printing company for your needs can seem intimidating, but getting a quote before committing to a printing company is. Just because a company has lower prices doesn’t mean they are the ideal company for you. Verify the costs of services such as delivery and shipping compared to similar printing companies to ensure you get the best deal.
The printing company’s ability to provide traditional or digital prints may be important based on your needs. Traditional printing uses metal plates and inks to transfer an image from the plate to the surface of your choice. This can be anything from fabrics to different kinds of papers. Because of the process required to make a print, this printing method is referred to as “analog printing” and includes screen printing, offset litho, gravure, and others.
Digital printing, on the other hand, takes a digital-based image and prints it on a label. Similar to printing using a home printer and your computer, digital printing can offer a full range of colors to your labels. Digital printing often provides quick delivery times with lower production costs. It lets you easily print small details onto the label, such as SKU numbers, QR codes, and barcodes, in a high resolution. It’s also environmentally friendly, which can be critical to some customers.
GET YOUR CUSTOM LABELS WITH VITALPACK
Choosing the right label printing company to fit your needs can make all the difference in the quality of your labels and grow your brand awareness. By considering the elements listed above, you can ensure you’re choosing the best company that matches your requirements. At VitalPack, we offer custom-label printing services and go above and beyond for our customers. Contact us today to discuss your project and get a quote.