There’s no doubt that digital printing is one of the most popular printing methods today. Whether you’re a business creating marketing materials for your customers or an individual working on a project, digital printing can bring some serious benefits. From low cost and accurate proofing to the quick turnaround times, digital printing has a lot to offer. In this blog, we’ll explore five benefits of digital printing for your products.
1. You can print to a wide range of media
With digital printing, there’s a variety of media, materials, and surfaces you can print on. Common types of media you can print on includes corrugated cardboard, paper of varying thickness and finishes, foam, and more. This flexibility of what materials you can print on comes in handy when you’re looking to create custom marketing materials for your customers. Such materials can include product labels, direct mail letters, flyers, and more. With so much variety, you can save time and streamline your production.
2. Fast prototyping
The main alternative printing method to digital printing is analog printing. That is, traditional printing that uses custom metal plates to transfer the ink to the media. In this printing method, a printer uses color matching skills to recreate the colors from the original design and onto the print. However, digital printing uses streamlined color matching systems, such as Pantone or CMYK. The vibrancy and appearance of a color will also vary when printed on different materials.
With any print job, you’ll probably want to see a prototype of the item. This is done for several reasons, such as to test the color accuracy and how the design will look on a specific material, or in a bright or low light environment. With digital printing, you don’t need to do much prep work so you can get straight to creating a prototype.
3. You produce jobs much faster
The main alternative printing method to digital printing is analog printing. That is, traditional printing that uses custom metal plates to transfer the ink to the media. With digital printing, you use a digital image to create a print job. Therefore, this eliminates any pre-press set up and you can go directly to print. With such short turnaround periods, you can use the extra time to customize and perfect your designs.
4. More eco-friendly
With digital printing, you can improve the environmental profile of your company or job. By this, we mean that digital printing is the more eco-friendly option when compared to traditional printing. Since digital printing does not require a printing plate, you get to skip a lot of the prep work. This is a convenient time-saver but also makes digital printing a great option for on-demand jobs.
Printing on a smaller scale can be beneficial for keeping costs down, in addition to reducing the overproduction of materials. You can make improvements or changes to your designs over time and then re-print them without creating any new plates. If being environmentally conscious is something that matters to your company or project, then digital printing may be the best option.
5. You can use Variable Data Printing
With variable data printing, you can customize printed media such as flyers or mailers so they are specific for each customer or end user. Variable data printing is a cost-effective and time-saving option because you won’t have to manually create different versions for target audiences.
For example, say you’re creating mailers for sports jerseys that your store sells. Each city you’re submitting mailers to supports a different team. You wouldn’t want to send a mailer with sports jerseys with a rival’s logo. With variable data printing, you can work off a template that the printer can modify so it appeals to different customers, or works for multi-SKU products.
Discover How Vital Pack Can Help Your Business with Custom Labels to Wow Your Customers
Whether you’re working with a budget or just want more time to work on prototypes or designs, there’s no doubt that digital printing has many benefits. At Vital Pack Label Lab, we specialize in digital printing on a variety of media. Our prints are high resolution and use technology-enhanced features to produce the best quality prints for your products. Start your printing job with us today.