These 5 Practices Are Easy To Follow

Label design is one of the most important elements of a product’s packaging. A thoughtfully designed label will catch people’s attention, inviting potential customers to pick up your item and purchase. Labels also offer the customer important information about the products. Here’s five best practices to keep in mind when you’re designing your product labels.

1. Keep It Simple

Many times, less is more. Labels, above else, should be clear and easy to read. If there’s any text on your labels, do some careful editing so you can say what you need in as little words as possible. Essentially, you want to avoid giving your customer too much information. Just keep it simple, adding the most important details to your labels so customers can make informed decisions.

2. Use Clear Fonts and Colors

What’s the point of having great labels if nobody is able to read them? From your logo to the text on a label, always make sure fonts are clear and easy to read. Font colors should have significant contrast from the label background, which helps people with color vision deficiency and or low eyesight. Also, these practices can help draw attention to your products, making it easy for customers to read and understand the product label.

3. Use Catchy Visuals

From images to colorful pictures, visuals are an excellent way to draw attention to your labels. Icons and logos are one way to achieve this, all while promoting your product’s brand to the customer. If your logo doesn’t have a colorful image, you can use icons to help add a touch of personality to your labels. 

5. Use a Graphic Designer

Not sure how to create those catchy visuals yourself? You can always hire a professional graphic designer to help! These professionals are well-versed in visual design, user experience, and color theory. An experienced designer can take your ideas and offer designs that align with your product. 

5. Include Necessary Information

Depending on your jurisdiction and the type of products you sell, labels sometimes are required to have specific information. This information can range from an ingredients list to any hazardous warnings or safety information. By including the required information on the first print, you’re empowering your customers to make a good purchase, and reducing re-design costs later on.

Order your labels from Vital Pack

By following these best practices for label design, you can make sure your product is easy to read and aesthetically pleasing. Need inspiration for your label design? Browse some of your favorite pantry items at home or at the grocery store. Pay attention to how the label design catches your eye. Is it the colors, font, or visual element that drew you in? Then, consider how you can apply the same principles to your own label. When you’re ready to print your labels, our team at Vital Pack will be standing by to assist you. Contact us now and get a quote.